TheDrug.Store x Beam

TheDrug.Store x Beam

Wellness is personal – this is what we at TheDrug.Store believe and what we live and breathe everyday.

We want to get the chance to help even more people than just those whom we are lucky enough to engage with, and we hope you will join us on this journey.

Every quarter we chose a new social cause to work with, and we're kicking this project off with our partnership with Beam, a social enterprise which tackles homelessness by setting up personal crowdfunding campaigns for each person who gets taken on by them.

The Hierarchy of Needs

hierarchy of needs

Before we can think about our mental or physical wellness, there are a few basics that need to be covered. In line with Maslow’s hierarchy of needs, our two lowest needs, are Physiological and Safety. According to this concept, we cannot go up the pyramid, and eventually reach self-actualisation, without having the lower levels covered.


The basic needs at the bottom include the need for food, warmth, housing and security. Beam is a tech platform, which has to date helped over 600 people into employment. Not only have they helped crowdfund new career opportunity for them, but they are also providing a support network for the people looking for help, both during the crowdfunding process, as well as afterwards.

Why focus on homelessness?

Homelessness is a dangerous cycle, caused by many different reasons. There are various social causes of homelessness, such as lack of affordable housing, poverty, or unemployment.

Additionally, many women are faced with homelessness, when escaping a violent of abusive relationship.

And for others, it’s life events that push them over the edge, such as mental or physical health problems and substance abuse, which are only going to be exacerbated once homeless.

During the Covid-19 pandemic, the number of people living rough in London has increased by 23%. There also has been an additional rise in temporary rough sleepers by 10%. These figures are worrying, and we want to do our part in helping Londoners into permanent employment and giving them the opportunity to live life to the fullest.

Introducing Beam

We chose to work with social enterprise Beam because they have introduced an efficient system, using tech for good, to help people in need. Beam has partners, such as established homelessness charities and local councils, who will refer the people that reached out to them. Beam then assigns them a dedicated support specialist, who will conduct basic security checks to make sure the referred person is mentally and physically ready to enter full-time employment. After that, they will draft a tailored career plan, building on the person’s unique strengths and interests. And finally, these campaigns and their individual costs will go up on Beam’s crowdfunding platform, giving people who are in a position to give back the opportunity to support these individuals.


Over the next three months, from June to September, we are going to be donating 25p per order to our very own fundraiser. We encourage all of our customers to help us reach our goal of £3000 – whether that is through placing an order or donating to our fundraiser directly. Each person that was supported with this fundraiser, will be visible on the page and you get to follow their journey through pictures and updates, which are provided by Beam.

Follow us on Instagram and subscribe to our email newsletter below for updates on how purchasing your wellness essentials through us is helping to change lives!

Older Post Newer Post

Leave a comment

Please note, comments must be approved before they are published